Rod Stewart's Reinvention: His Success in the Great American Songbook Series

Rod Stewart, the raspy-voiced rock icon known for hits like "Maggie May" and "Do Ya Think I'm Sexy?", surprised fans and critics alike when he embarked on a musical journey through the Great American Songbook in the early 2000s. This bold reinvention not only revitalized Stewart's career but also introduced classic American standards to a new generation of listeners.

The Unexpected Turn

In 2002, at the age of 57, Stewart released "It Had to Be You: The Great American Songbook," a collection of classic pop standards from the 1920s to the 1960s. This marked a significant departure from his rock and pop roots, showcasing Stewart's versatility as a vocalist and his deep appreciation for timeless melodies.

Critical Reception and Commercial Success

Initially met with skepticism, the album quickly silenced critics with its commercial success. It reached No. 4 on the Billboard 200 chart and went on to sell over 2 million copies in the US alone. This unexpected triumph paved the way for a series of albums exploring the Great American Songbook.

A Series of Hits

Following the success of the first volume, Stewart released four more albums in the series between 2003 and 2010:

  1. "As Time Goes By: The Great American Songbook, Vol. 2" (2003)
  2. "Stardust: The Great American Songbook, Vol. 3" (2004)
  3. "Thanks for the Memory: The Great American Songbook, Vol. 4" (2005)
  4. "Fly Me to the Moon: The Great American Songbook, Vol. 5" (2010)

Each album performed well commercially, with "Stardust" even earning Stewart his first and only Grammy Award for Best Traditional Pop Vocal Album in 2005.

Reimagining Classic Songs

Stewart's approach to these classic songs was both respectful and innovative. He maintained the integrity of the original melodies while infusing them with his distinctive vocal style. His interpretations of songs like "The Way You Look Tonight," "I've Got You Under My Skin," and "That's All" breathed new life into these standards.

Collaborations and Duets

The Great American Songbook series also provided Stewart with opportunities to collaborate with other legendary artists. He recorded duets with Cher, Dolly Parton, and Elton John, among others, adding new dimensions to these classic tunes.

Impact on Stewart's Career

This successful reinvention came at a crucial time in Stewart's career. It reintroduced him to audiences who may have overlooked his more recent rock and pop offerings and solidified his status as a versatile, enduring artist. The series also expanded his fan base, attracting listeners who appreciated classic pop standards.

Cultural Significance

Stewart's Great American Songbook series played a significant role in reviving interest in these classic songs among younger generations. It also paved the way for other rock and pop artists to explore the American standards, including Paul McCartney and Bob Dylan.

Legacy of the Series

The success of the Great American Songbook series demonstrated Stewart's artistic range and his ability to reinvent himself decades into his career. It showed that great songs, regardless of their era, can find new life through fresh interpretations.

Conclusion

Rod Stewart's foray into the Great American Songbook stands as one of the most successful reinventions in modern music history. By embracing these timeless classics, Stewart not only revitalized his own career but also played a crucial role in preserving and popularizing an important part of America's musical heritage. This series of albums remains a testament to Stewart's artistry and his enduring appeal across musical genres and generations.